Part 3 - Village PM Is Making Very Interesting Shoes

"There's a time between starting and existing where you're, like, half-existing."

Can we talk about the Fashion Week stuff that you guys did?

Bram: Our showroom was inside of a truck because prices of showrooms are absolutely crazy in Le Marais, which is the central fashion week area in Paris. Almost a grand a day to rent a little gallery space. All the owners of these spaces know that fashion brands in the world are coming to their neighbourhood during this specific week to present. We didn't have the budget to rent a space for a week. So we did some set design inside of a truck, displaying our shoes inside the truck and inviting buyers and people to come have a look. We could park this truck wherever we wanted so we chose a strategic place between a bunch of big brands’ showrooms.